Connecting CRM With Tracking And Reporting
Traditionally, CRM (Customer Relationship Management) strategies would help marketers to gather customer-level insights in order to create targeted offers. Digital marketers still turn to CRM to track...
View ArticleTracked Keywords: What Are They And How Can I Use Them To Grow My Business?
Keywords remain an important part of your SEO strategy, and there are some effective tactics you can use to rank for relevant words and phrases – despite changes to Google’s algorithm, which make it...
View ArticleImportant Metrics To Track Your SEO Success
A successful SEO strategy relies on a combination of digital marketing tactics from link building to content creation, to keyword research, to website design, to name a few. It can take time to see...
View ArticleHow To Track Your ROI
If you invest time and resources into your digital marketing strategy, you’ll want to ensure you’re closely tracking your ROI. However, neglecting to track and measure your marketing efforts can leave...
View ArticleHow To Track And Measure Content Engagement
Content engagement can be difficult to quantify. But high content engagement can point to an increase in leads and conversions. Determining which metrics to use to track content engagement can provide...
View ArticleShould You Send Leads To A Landing Page Or A Website?
Your landing page and website help you achieve different goals. If you’re running a paid search campaign, it’s important to understand which of these options will more effectively drive conversions....
View ArticleHow Drip Marketing Can Help You Retain Customers And Generate Leads
Lead nurturing can be a demanding task – but automating this process with drip marketing can allow you to focus your efforts on perfecting all other aspects of your digital marketing strategy. With...
View ArticleThe Most Common Lead Generation Mistakes
If you’re driving traffic to your website or landing page but failing to generate leads, you could be making one – or many – common lead generation mistakes. Conversely, you might be generating plenty...
View Article5 Tips To Optimize Your PPC Campaign For Lead Generation
In order to achieve a high ROI on your Pay Per Click (PPC) campaigns, you’ll need to generate high quality leads. Ad optimization tactics will vary for every account. However, there are some general...
View Article6 Top Metrics For Call Tracking
It’s crucial to track and measure data from your digital marketing campaigns – particularly for lead generation. But how do you qualify phone leads? Call tracking can help you to measure call data from...
View Article
